An event search area for searching for events of interest to the user, including a maximum off-route crow-fly distance from a user in-route travel path is established. One or more events of interest to the user is determined based on the established event search area. Each of the off-route travel paths that connect each event to the user in-route travel path is also determined. An off-route driving time and a total in-route and off-route driving time from the user in-route travel path to the applicable determined event and back are computed. The one determined off-route travel path that has a minimum computed off-route driving time and the one or more of the determined off-route travel paths that has a minimum computed total in-route and off-route driving time are identified and notified to the user.