A method comprises determining that a personal message for an IM profile has been updated frequently according to at least one metric; providing an option to post subsequent personal messages in a blog; and after determining that the option has been selected, providing a user interface for entering and posting the subsequent personal messages in the blog. Another method comprises providing an option to follow a blog for a contact, the blog including a plurality of personal message updates for an IM profile of the contact; and after determining that the option has been selected, generating a social feed for the blog. Another method comprises determining that a predetermined number of contacts have selected to follow a blog associated with IM personal message updates for a mobile device; and providing an option to at least one of the mobile device and the contacts to participate in an IM group.