A method, system and apparatus are provided to identify, collect and parse content for business intelligence. Particularly, the method, system and apparatus provide for deriving, over a communication network, knowledge from information indicative of human communication, emotions, reactions, and experiences to evaluate trends and decisions that impact business. Also, a system, method and apparatus are provided for processing and analyzing social media conversations via one or more modules communicating with a social cognition technology platform. A module according to an exemplary implementation of the present invention, implements next-generation business intelligence that finds, aggregates, and interprets an exhaustive source of digital Internet content (such as textual and voice conversational, and word-of-mouth content) in conjunction with a social cognition technology platform.