Generation of interactive content. In an embodiment, a representation of candidate object(s) in content of a digital media asset are received. For each of the candidate object(s), feature(s) of the candidate object are compared to corresponding feature(s) of a plurality of reference objects to identify reference object(s) that match the candidate object. For each of the matched candidate object(s), a hotspot package is generated. The hotspot package may comprise a visual overlay which comprises information associated with the reference object(s) matched to the respective candidate object.