An electrophoretic display device is provided, in which an image update period is constituted with a reset period including at least a stirring pulse for stirring electrophoretic particles and a compensation pulse for suppressing accumulation of the residual DC component and with a set period including a set pulse for applying, to intended pixels, a voltage of polarity for making transition to black or white for a prescribed amount of time according to a next image. The voltage waveforms for each display gradation are so designed that a period where a positive voltage is applied to a counter electrode and a period where a negative voltage is applied do not overlap with each other, and a compensation pulse is applied after the stirring pulse which sets all the pixels of the display unit to a white or black base state. Thereby, changes in the display state are not visually recognized.