An image display apparatus operates in field sequence mode which effectively reduces the generation of color break. A color break strength calculating unit determines a color break strength that indicates the noticeability of the generation of the color break. A light-source signal generating unit controls each light source so that as the color break strength of a color mixed component having the highest color break strength is higher, the color mixed component is contained more in light output from a light-source unit during the extension subframe period. If there is present a first pixel region as an area including one or more pixel formation regions where an image containing the component of interest is displayed, the color break strength of the component of interest increases more as a magnitude of the component of interest is larger in the first pixel region.