In a display device (1) according to an aspect of the present invention, at least part of an N-M first sub pixel(s) is/are driven according to one of first and second gamma curve groups being selected depending on a position(s) where said at least part of the N-M first sub pixel(s) is/are located, and at least part of a second sub pixel(s) is/are driven according to one of the first and second gamma curve groups being selected depending on a position(s) where said at least part of the second sub pixel(s) is/are located.