Techniques for relaying presence information of an entity to a user are provided. The techniques include obtaining a portion of the presence information of the entity from servers associated with the communications networks, and assembling an image in accordance with the at least one portion of the presence information of the entity, wherein at least a portion of the image represents a highest ranked communication option of a plurality of communication options for contacting the entity based on a rule set that evaluates the presence information of the entity, in its entirety, in accordance with at least one item of communication-related information, the image conveying presence information of the entity for at least the highest ranked communication option, and in accordance with communication parameters associated with the entity and the user, communication preferences of at least one of the entity and the user, and communication capabilities of the user.