Text and display may be generated automatically for an online service platform. Dynamic data is received from a provider offering items, the data comprising information about the items. Content is generated and keywords are assigned to the content. Content may include dynamic text and images. The generated content and keywords are configured into the online service via an application programming interface. The text and display may comprise text and display advertisements. The online service platform may comprise online advertise service platform such as search engine platform that also presents advertisements or information associated with entered search keywords.