Storage management technology, in which a system determines a first amount of storage space on a downloader device of a user that is available for download of new content made available on channels subscribed to by the user. The system also determines a second amount of storage space needed to download new content that has been made available on channels subscribed to by the user. The system further compares the second amount of storage space to the first amount of storage space and determines whether the second amount of storage space exceeds the first amount of storage space. Based on a determination that the second amount of storage space exceeds the first amount of storage space, the system controls downloading of the new content to the downloader device and deletion of previously-stored content on the downloader device based on a content allocation policy.