A mobile terminal and group generating method therein are disclosed, by which a group can be generated using at least one character object included in an image currently displayed. The present invention includes displaying at least one image including at least one character object, performing a face recognition process based on the image for recognizing at least one character object on the image, identifying a counterpart corresponding to the recognized character object and generating a group comprising at least one identified counterpart according to a selection input by a user.