The present disclosure relates to a mobile terminal capable of providing optimal vibration power through sweeping of vibration frequencies, and a vibration power control method thereof. When a specific touch is detected after setting frequency sweep information in form of a table in a memory, at least one sweep frequency is swept at a preset period within a vibration frequency range exhibiting satisfactory vibration power using the frequency sweep information so as to drive a vibration motor, thereby maintaining vibration power always in an optimal state. Also, a driving voltage of the vibration motor may be dropped to reduce battery consumption while driving the vibration motor, and the sweep frequency range and the sweep period can be adaptively changed according to a type of application displayed on a screen to stably maintain vibration power irrespective of a change in an application.