A method of populating a series of tiles of an interactive user interface with information is disclosed. The interactive user interface is in a form of a visual display of a representation of an object having a surface contour, and the method includes the step of populating the tiles such that information of greater priority is initially populated in tiles that are most prominently displayed on the object and information of lesser priority is initially populated in tiles that are less prominently displayed on the object. Apparatus and a computer readable storage medium for performing the method are also disclosed.