Among other disclosures, a method can include executing instructions on a computing platform so that an application and consumable content rendered by the application are provided to a connected device, executing instructions on the computing platform so that a confirmation is obtained that the application and consumable content were received by the connected device and the application was successfully installed by the connected device, and executing instructions on the computing platform so that a content delivery relationship, including a billing relationship, is established in response to the obtained confirmation.