Invention Grant
- Patent Title: System and method of delivering content based advertising
- Patent Title (中): 提供基于内容的广告的系统和方法
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Application No.: US11565352Application Date: 2006-11-30
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Publication No.: US09202241B2Publication Date: 2015-12-01
- Inventor: John Nicholas Gross
- Applicant: John Nicholas Gross
- Applicant Address: US CA Berkeley
- Assignee: John Nicholas and Kristin Gross
- Current Assignee: John Nicholas and Kristin Gross
- Current Assignee Address: US CA Berkeley
- Agency: Law Office of J. Nicholas Gross, P.C.
- Agent J. Nicholas Gross
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30 ; G06Q30/06
Abstract:
A system and method is disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in organic search results. The ads can be combined and supplemented with conventional keyword/pay for placement type services to improve ad performance. The system can also be used for testing content related ads in advance of their presentation to potential third party partners in an advertising campaign.
Public/Granted literature
- US20080010270A1 System & Method of Delivering Content Based Advertising Public/Granted day:2008-01-10
Information query
