Systems (100) and methods (500) for providing a dynamic mark (112, 900) with a video. The methods comprise: receiving a sequence of symbols (“1234”) uniquely identifying an entity and video; mapping each symbol to an image pattern of a plurality of different image patterns to form a sequence of First Active Image Patterns (“FAIPs”). Each FAIP (1102-1108) exclusively comprises first pattern regions (802-816) for encoding symbols. At least two pattern regions are rendered with at least one color (e.g., “R, G, and/or B”) other than a background color for the image pattern. The first pattern regions are arranged in a non-grid like pattern. Each first pattern region has a non-square shape with a single side boundary line directly abutting a single side boundary line of at least one other first pattern region. The FAIPs are then caused to be displayed along with the video in a detectable and decodable manner.