A series of RF beacons deployed about a localized area to create an infrastructure for use with mapping, navigation, and marketing of merchants in the vicinity thereof. An application would utilize the RF beacons to determine a user's location respective to a local area and inform the user of their location on an associated map. The application can employ the RF beacons for navigation through the local area. The application can utilize a beacon identifier that would be embedded within the beacon signal. The beacon identifier can be utilized to determine a user's location, provide navigation, obtain marketing information for merchants associated with the specific beacon, etc. Receipt of the beacon signal could initiate a feature on the receiving device to transmit a request for information to a remote provider, which in turn, utilizes the beacon identifier to obtain information associated with the area and return the information accordingly.