There are provided a method of providing a SIM profile, and an eUICC device. The method of providing the SIM profile includes downloading a SIM profile application selected by a user who uses the eUICC device from an app store, executing and installing the SIM profile application in the eUICC device, accessing of the eUICC device having the SIM profile application installed therein to an operator server, and authenticating the eUICC device based on SIM profile information corresponding to the SIM profile application. The eUICC device includes a network connection unit configured to access the app store via a local network, a SIM profile storage configured to store the SIM profile application, and an authentication requesting unit configured to access the operator server based on the SIM profile information.