Examples are disclosed for selecting an access point for network discovery by a mobile device. In some examples, a mobile device may scan access points belonging to one or more extended service sets (ESSs) belonging to one or more networks. The one or more networks may have advertisement servers capable of providing a generic advertising service (GAS) to the mobile device. The mobile device may select a single access point from among each of the ESSs to relay messages to advertisement servers of the one or more networks for the advertisement servers to provide the GAS to the mobile device. Other examples are described and claimed.