A regenerative braking control device for a vehicle includes: a driver request braking torque computation unit configured to compute a driver request braking torque based on brake pedaling of a driver; and a regenerative braking torque computation unit configured to compute a regenerative braking torque by restricting a response time of the regenerative braking torque to match a braking rate of a frictional brake based on a vehicle speed and the computed driver request braking torque, and compute the regenerative braking torque by releasing restriction on the response time of the regenerative braking torque in a case where the driver request braking torque decreases.