Disclosed are an RFID tag for an RFID service and an RFID service method thereof. The present invention includes a tag storage unit including a TID memory and a user memory; and a tag controller that inserts and stores a content name field including content name information related to an item attached with the corresponding tag in the user memory, wherein the tag controller inserts the content name information in a tag response signal according to the request of a peripheral RFID interrogator and transmits it or permits an access to the memory in which the content name field is inserted. The present invention includes and stores the content name information in the identification data stored in the RFID tag to allow a user to select only the desired tag when the interrogator simultaneously recognizes a plurality of tags and receive the desired contents through the network, making it possible to give convenience to a user and reduce time and the using fee of the network.