Invention Grant
- Patent Title: Methods and apparatuses for prioritizing advertisements for presentation
- Patent Title (中): 用于优先展示广告的方法和装置
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Application No.: US11559860Application Date: 2006-11-14
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Publication No.: US09208497B2Publication Date: 2015-12-08
- Inventor: Kelvin Ho , Ron Hirson , Ebbe Altberg , Scott Faber , Sean Van Der Linden
- Applicant: Kelvin Ho , Ron Hirson , Ebbe Altberg , Scott Faber , Sean Van Der Linden
- Applicant Address: US GA Tucker
- Assignee: YELLOWPAGES.COM LLC
- Current Assignee: YELLOWPAGES.COM LLC
- Current Assignee Address: US GA Tucker
- Agency: Alston & Bird LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04M15/00 ; H04M15/10 ; H04M1/00 ; H04M15/18 ; H04M3/42

Abstract:
Methods and apparatuses for sorting seller listings or advertisements of a seller network. One embodiment includes: determining an indicator of potential revenue that is expected to be generated from presentation of advertisements, based on statistical data indicating performance of the advertisements; and presenting one or more of the advertisements based at least partially on the indicator of potential revenue.
Public/Granted literature
- US20070078717A1 Methods and Apparatuses for Prioritizing Advertisements for Presentation Public/Granted day:2007-04-05
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