Provided is a computer program product for adaptively enhancing an end-user's perceived quality, or quality of experience (QoE), of speech and other audio under ambient noise conditions. The computer program product comprises the steps of determining the ambient noise characteristics on a continuous basis to capture the time varying nature of ambient noises, and adaptively determining the most optimal signal shaping to be applied to the audio/speech signal to produce the most appropriate enhancement to compensate for the ambient noise impairment. The computer program product also comprises a signal shaping technique by using an infinite impulse response (IIR) filter that performs the signal modification with a low delay; a multi-level automatic gain control (AGC); and a controlled amplitude clipping module that assures samples are below a certain limit; and outputs the modified signal for playback through a loudspeaker or the like.