An originator of an appliance can independently secure the appliance for instantiation in the cloud, separate from the security level of the cloud. The originator can secure the appliance utilizing a secure rights application. The secure rights application can be configured to “wrap” an appliance in a security container. The security container can limit access to the applications and operating systems contained in the appliance, but allow the appliance to operate normally once instantiated in the cloud. The secure rights application can be configured to cryptographically secure the appliance in order limit the ability of unauthorized parties from accessing the components of the appliance while maintaining the functionality of the appliance.