Different users may receive different information in response to a selection of the same link that is displayed on a website, mobile site or in the real world. The content delivered to a particular user may be dependent on the time of the selection, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous selections of the link by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the link or another party. Dynamic intelligent profiling platforms may be established for determining content or destinations to be presented to customer devices interacting with any of a variety of touchpoints, based on the real-world conditions of each customer.