A non-limiting example packing container includes a first member and a second member, and two pieces of covers (contents) which constitute a part of a main body of a game device are stored by the first member and the second member while being arranged vertically. In the packing container, an interval between the two pieces of covers and parts of upper and lower portions of the two pieces of covers are made transparent. Accordingly, if an imitation which imitates the game device is installed into a concave portion which is formed in the rear of the packing container that stores the covers, the imitation can be seen through the parts made transparent, whereby a state like a state that the two pieces of covers are attached to the game device can be seen.