An image forming apparatus includes multiple image forming units each including a latent image bearer and a developing device, a transfer device to transfer toner images from the latent image bearers onto a surface of endless rotary member, a cleaner to clean the surface of the endless rotary member, and a control unit to execute a forcible toner consumption process to forcibly consume degraded toner stored in applicable one or more developing devices. The forcible toner consumption process includes a step of forming a toner image formed for forced consumption in a non-image region of the latent image bearer with an amount of toner corresponding to a difference between an image area ratio of a developed image and a prescribed threshold when the image area ratio of the developed image is lower than the prescribed threshold.