A hierarchical grid (H-Grid) is used to select a customer name after preliminary navigation has been performed. The preliminary navigation serves to identify an action, category or type of page to process or display data associated with the selected customer name. The H-Grid can be used in various ways as a replacement for, enhancement or addition to, key or query-based searching to retrieve a page or perform an action. In a particular example, the H-Grid includes customer names that have data available for display according to a form associated with a selected action or category. When the user clicks a customer name in the H-Grid a current form is populated with the customer's data. Subsequent navigation to other pages of data are populated with the currently selected customer name. This approach can replace the requirement of having the user to perform a search or query to identify the customer name or record.