In a method, system, and computer-readable medium having instructions for a visual treatment for a user interface in a content integration framework, information is received on a tile size for a matrix of tiles and the matrix has one or more tiles with the tile size displayed on a user interface, one or more content images is received for display on the user interface, a position is determined within a first tile of the matrix for rendering a first content image from the one or more content images, a first area of excess space is determined within the tile after positioning the first content image within the first tile and the first area of excess space is dependent on at least one of an aspect ratio of the first content image and a size of the first content image, a reflection of the first content image is rendered within at least a portion of the first area of excess space within the first tile, the first content image is rendered within the first tile of the matrix, and descriptive text associated with the first content image is displayed so that the descriptive text overlays the reflection and not the first content image.