A display device and display method thereof is provided. The display device comprises: a Micro Control Unit (MCU) for obtaining display control information for at least two sub-screens, updating display data format information for the display device based on the display control information, and transmitting the updated display data format information to a display adaptor of an intelligent device connected to the display device; a video interface supporting multi-channel signal transmission, for receiving video signals each corresponding to one of the at least two sub-screens, the video signals being output by the display adapter based on the updated display data format formation; and a display information processing chip for obtaining the video signals and the display control information for the at least two sub-screens received by the MCU, and outputting the video signals onto the respective sub-screens on the display panel based on the display control information for the sub-screens. With the present invention, it is possible to achieve a split-screen display on a single display device based on one video data line.