A plant species identification apparatus for identifying plant species is disclosed. A reference data storage part stores reference spectral data which indicate a reflectance spectral feature classified by area segments including a sunlit portion and a shaded portion in addition to the plant species. A data input part acquires hyperspectral data to be a target. A determination part specifies the reflectance spectral feature of a pixel for each of pixels of the hyperspectral data from the reference data storage part and to determine the plant species of the pixels based on a classification of the reference spectral data.