Systems and methods to facilitate the collection and processing of content generated by users are disclosed. Specifically, in one embodiment, user generated content may be aggregated from multiple retailers. This user generated content may be processed to obtain a variety of statistical data associated with the user generated content, including an importance metric. This importance metric may be utilized to rank the products of the manufacturer such that statistical, or other, data related to the manufacturer's products may be presented to a user in the order of product importance.