Invention Grant
US09230260B2 System and method for instant deals in a mobile communication network 有权
移动通信网络中即时交易的系统和方法

System and method for instant deals in a mobile communication network
Abstract:
Systems and methods are provided to transmit deals, promotions and other manner of advertisements and offers to users of mobile devices that are relevant to the users' current location and intent. Users' current intent includes actions the user is likely to take in the near future, such as, for example, purchase a specific product or service. Users' probable intent is inferred from activities performed by users on their mobile devices such as, for example, user queries relating to products and services. Businesses set up offers that are directed to specific geospatial locations and specific user intent. When a user enters a geospatial location associated with an offer and manifests intent associated with the offer, the offer is transmitted to the user's mobile device.
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