A method, system, and/or computer program product presents product recommendations based on input derived from a user's social network. A description of a product selected for purchase by a user is received. A social networking site is searched for information relevant to a characterization the product. The relevant information is characterized according to a social relationship between the user and an other member of the social networking site, a product family of the product, and a product expertise of the other member about the product. Characterized information about the product is then presented to the user.