A system and method for sending a notification to a user in a social network is disclosed. A controller receives a first photo from a first user. The first user is associated with a social network. A identification module determines a first location of the first photo. The identification module determines a second location of a second user. The second user has a connection with the first user in the social network. The identification module determines that the first location matches the second location. A notification module sends a first notification to the second user. The first notification identifies the first photo. The controller receives a second photo taken at the second location. A determining engine determines to share the second photo with the first user.