Traffic at an intersection, or other portion of a road, is detected, and the stop/go traffic signal apparatus at the intersection, or other portion is controlled based on vehicle types in the detected traffic. A vehicle type may be determined based on information collected by that vehicle's onboard telematics unit, or with a user's device in communication therewith. An input may be received from a user device, onboard the vehicle, to request changing the current stop/go configuration of the traffic signal. The request may be processed based on the determined vehicle type to determine whether or not to change the traffic signal in response to the request. The request may be accompanied by an offer of money, and if the request is not granted, the user device may forward another request associated with a different offer.