Techniques for managing packets in an input/output virtualization (IOV) capable computing environment are described herein. One aspect comprises receiving, at one or more transceivers comprising an input/output capable adapter, a packet addressed to an input/output virtualization capable adapter destination, and forwarding the packet to a virtual router; applying, by a processor circuit coupled to the one or more transceivers, one or more packet management policies to the packet via the virtual router; routing the packet via the virtual router to the input/output virtualization capable adapter destination; and transmitting the packet to the input/output virtualization capable adapter destination via an input/output virtualization capable adapter architecture. Other embodiments are described and claimed.