Methods and apparatus for enabling content interaction at a connected electronic device re described. An example method includes establishing a web protocol session between a web server executing on a first electronic user device and a client executing on a second electronic user device via a direct radio frequency connection between the first electronic user device and the second electronic user device, wherein the first electronic user device and the second electronic user device are associated with a same user, the establishing including sending an open request from the client to the web server; and transmitting a response to the open request from the web server to the client, the response including a universal resource identifier identifying a location of content for presenting, on the second electronic device, the application executing on the first electronic device.