Systems, methods, and machine-readable media for selecting an authentication process are disclosed. A system is configured to determine whether a user account on a client device is to be authenticated. If the user account is to be authenticated, the system is configured to transmit a request for a path indicator to an authentication path server. The request includes a user account identifier corresponding to the user account. The authentication path server is configured to select the path indicator based on the user account identifier. The system is further configured to receive the path indicator from the authentication path server, select an authentication process based on the path indicator, and initiate the selected authentication process.