An amplification factor for a hearing aid device is generated by way of the following steps: forming a numerator, wherein the numerator includes a total with a first total component which is formed by means of multiplication of a strength of an approximately undisturbed signal with a first weighting and a second total component, which is formed by multiplication of a strength of a disturbed signal with a second weighting; forming a denominator, which includes the numerator as a first summand and a strength of an interference signal as a second summand. The amplification factor is finally determined by forming a quotient from the numerator divided by the denominator. An apparatus is configured to implement and carry out the novel method.