Systems and methods are described herein that provide a mobile push notification system that sends notifications to various types of mobile devices using a single cloud based interface. One example embodiment includes a registration logic configured to receive device data from a mobile device. A record of the device data is stored in a database. A token generator creates a registration token that identifies the mobile device. The registration logic is facilitates communication between the mobile device and a vendor service when the registration token is received from the mobile device.