The present invention provides a proximity information registration method, a query method, and a user equipment. The proximity information registration method includes: sending, by a first user equipment, a proximity service request to a proximity service server, where the proximity service request sent by the first user equipment carries an equipment identifier of the first user equipment; monitoring and obtaining, by the first user equipment, broadcast information of a second user equipment which is broadcast by the second user equipment; and registering the broadcast information of the second user equipment with the proximity service server, so that the proximity service server converts the broadcast information of the second user equipment into an equipment identifier of the second user equipment according to a correspondence between the equipment identifier of the second user equipment and the broadcast information of the second user equipment stored by the proximity service server.