A mobile terminal including a wireless communication unit configured to perform wireless communication; and a controller configured to receive an incoming call from another terminal through the wireless communication unit, receive an input of a user action, when receiving the incoming call through the wireless communication unit, measure location information of the mobile terminal, if the input of the user action satisfies a preset condition, generate user context information using the measured location information of the mobile terminal and stored user schedule information, and transmit a phone rejection message including the user context information to the other terminal.