An auditory event-related potential measurement system includes: a video output section configured to present a video to a user; a measurement section configured to measure a user's electroencephalogram signal; a scheduling section configured to schedule a timing of presenting an auditory stimulation so that the auditory stimulation is presented during a period in which the video is being presented to the user; an auditory stimulation output section configured to present the auditory stimulation to the user at the scheduled timing; and a processing section configured to acquire, from the electroencephalogram signal, an event-related potential in a first time range as reckoned from a point in time at which the auditory stimulation is presented. When an amount of video luminance change exceeds a threshold value, the auditory stimulation is not presented during a second time range as reckoned from a point in time at which the threshold value is exceeded.