A snowmobile traction stud support and enhancement device includes a base and at least one boss that extends from the base. Each boss includes a boss aperture through which a stud can pass. Support flanges around the at least one boss can be longer, shorter or equal to the length of the at least one boss. The support flanges extend from the at least one boss to a base plate, and can be tapered or straight, with differing wall cross-sections. The stud support is lightweight, has improved traction, and heightened resistance to bending, thereby increasing performance characteristics.