In accordance with one embodiment, an image forming apparatus comprises a transfer device configured to transfer an image onto a conveyed recording medium (sheet); a fixer configured to heat, press and convey the sheet to fix the transferred image on the sheet; a sensor configured to detect the bending amount of the sheet between the transfer device and the fixer; and a control section configured to control at least one of the transfer device and the fixer so that the recording medium between the transfer device and the fixer is conveyed in a bent state and the bending amount of the sheet is reduced if the bending amount of the sheet exceeds a preset one according to the detection result of the sensor.