Embodiments described herein involve mechanisms to wake-up a media playback device that is interconnected with other media playback devices to form a networked media system from a standby mode using a network message. In one embodiment, a media playback device receives a first wake-up packet associated with a MAC address; and in response, exits a standby mode and enters an active mode, and broadcasts a second wake-up packet associated with the MAC address. In another embodiment, a media playback device receives a first wake-up packet associated with a MAC address; and in response, determines whether the first MAC address is included in a list of MAC addresses maintained by the first media playback device; and when the first MAC address is included in the list of MAC addresses, exits a standby mode and enters an active mode, and broadcasts a second wake-up packet associated with the MAC address.