The present invention extends to methods, systems, and computer program products for user interface screen order and composition. Embodiments of the invention include using historical data and/or contextual data to augment, rearrange, or reconfigure menus and/or screen flows and add/remove/hide/expose content and functionality for users. Screen flow adjustments are formulated based on historical data and/or contextual data. The formulated adjustments facilitate more appropriate access to specified user interface elements within a screen flow in view of identified user interface elements of interest. The screen flow is adjusted in accordance with the formulated adjustments to facilitate more appropriate access to the specified user interface elements.