Techniques are disclosed for providing a drag and drop discovery mode in electronic touch sensitive devices. In response to a user dragging and dropping a content icon into a search box, the content discovery mode may perform a search for content similar to that deposited into the search box. The search box may increase in size or change appearance while receiving the content icon. The results of such a search may be displayed to the user with a content discovery animation that shows similar content icons emerging from the search box and populating the device screen. The animation may be accompanied by sound effects. The newly discovered content may be randomly scattered over a portion of the screen, or they may be bundled into groups based on similar characteristics, and each group may be accompanied by a header notifying the user of the characteristics of the group.