Method and systems personalizing the search results presented to a user in an electronic marketplace. Data for a search query in an electronic marketplace is received. The query is executed and search results are received. Scores are calculated each item in the search result based at least in part on at least one of global navigational data and personal navigational data. Each item is allocated a position in an ordered search result list based at least in part on the scores. When at least some subset of the items in the search result list have been scored and allocated a position in the ordered search result list, the ordered search result list may be presented to the user.